Clicks for Chics - Part Two
THUMBONOMICS: THE ESSENTIAL BUSINESS ROADMAP TO SOCIAL MEDIA & MOBILE MARKETING

Just look around, the world navigates The Web Via Their Thumbs on their Smartphone or iPhone! How does a business plan for the future and innovate NOW for Findability and profits.

Fully 65% of adult internet users now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. This marks the first time in Pew Internet surveys that 50% of all adults use social networking sites.

Adapt or Die…Which Do You Choose For Your Company?  Our goal as business owners is to attract the right customers and persuade them to buy, but with people searching in a myriad of different places, how do I ensure that my business gets found with Social Media? Social Media Sites like Twitter, YouTube, LinkedIn and Twitter ARE SEARCH ENGINES!  You will be inspired with new ideas and a greater understanding of how to leverage Social Media for Findability and how keyword research can help find you, including what tangible steps you can take to be successful on the key Social Media sites.

The presentation will cover:

• Becoming findable under the right keywords
• How to setup and optimize your Social Media sites
• How to get real business from Social Media
• Mobile Marketing Tactics like QR Codes, Yelp.com Optimization and more.
• CEO Interviews and Case Study with Industry CEO Visionary Tony Hseih, CEO Zappos
• CEO Interview and Case Study with Governor of Colorado John Hickenlooper
• CEO Interview and Case Study with Keegan Gerhard, Celebrity Chef for Food Network
• CEO Interview and Case Study  with Charlie Cole, VP of Luck Brand Jeans
• CEO Interview & Case Study with Bill Gerth, Head of ComCast Twitter Team!

This presentation will give you strategies, tactics, tools and tips to optimize your Social Media Marketing efforts in conjunction with your website. Social Media Marketing, just like a website, can be so much more than just an online brochure. Optimizing your Social Media correctly, using free, low-cost tools and Heather’s strategies; website owners can dominate the first page of search engine results. This is the Findability Formula for Social Media – an in depth look into Social Media and a “how-to” approach to dominating search results and market share online.

Led by Social Media expert Heather Lutze, this high-energy and informative presentation is not just for geeks, but designed for everyone on your team responsible for attracting customers and driving sales.



"Thumbonomics is like having a personal coach for social media marketing mastery. With passion, wit and clarity, author Heather Lutze provides a process that works, broken down into simple, manageable steps anyone can follow. I recommend her highly." - Anthony Robbins, world renowned authority on the psychology of leadership, negotiations, organizational turnaround and peak performance


Biography
Heather is the widely acclaimed speaker, trainer, and consultant who literally wrote the book on search engine marketing. Two books, in fact—The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing and the brand new Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing. Her writing and in-demand keynotes are delivered with the same witty, “no-geek-speak” style that has managed to demystify internet marketing for countless business owners. Breaking free of corporate “cubicle” jobs over ten years ago with nothing more than a dream of entrepreneurship and a computer in the basement, Heather built her business into a multimillion dollar company—the Findability Group. Today she leads a dedicated and slightly obsessed team of search marketing pros—their mission—to connect clients with their perfect customers online.